Privacy policy

Last updated: June 2026

Elementic Brands LLC ("we", "us", "our") operates lonvahealth.com. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, and your rights.

1. Information We Collect

Information you provide to us:

  • Order information: name, email address, phone number, billing address, shipping address, and payment details (processed securely by Shopify Payments — we never see or store your full card number).
  • Account information: email and password if you create an account.
  • Communications: any messages, emails, or information you send us via our contact form, email, or phone.
  • Reviews & content: reviews, photos, or comments you submit on our Website.

Information collected automatically:

  • Device & browser information: IP address, browser type and version, operating system, device type, screen resolution.
  • Usage information: pages visited, time spent on pages, referring website, clicks, and navigation patterns.
  • Cookies & similar technologies: see "Cookies" section below.

2. How We Use Your Information

  • To process and fulfil your orders (including payment, dispatch, and delivery).
  • To communicate with you about your order, delivery updates, and customer service enquiries.
  • To manage your account (if you create one).
  • To send marketing emails, newsletters, and promotional offers (only with your consent — you can unsubscribe at any time).
  • To improve our Website, products, and customer experience.
  • To detect and prevent fraud or unauthorised activity.
  • To comply with legal obligations.

3. Legal Basis for Processing

We process your personal data on the following lawful bases:

  • Contract: processing necessary to fulfil your order and provide our services.
  • Consent: for marketing communications — you can withdraw consent at any time.
  • Legitimate interests: for fraud prevention, website analytics, and improving our services.
  • Legal obligation: where we are required to retain data for tax, accounting, or regulatory purposes.

For UK and EU customers, we comply with the UK GDPR and EU GDPR respectively. For US customers, we comply with applicable state privacy laws.

4. Sharing Your Information

We do not sell, rent, or trade your personal data. We share information only with:

  • Shopify: our e-commerce platform provider, which processes orders and payments on our behalf.
  • Delivery carriers: to ship your order (name, address, phone number, email for delivery notifications).
  • Payment processors: Shopify Payments processes your payment securely — we never store your card details.
  • Email service providers: to send order confirmations and marketing emails (with your consent).
  • Analytics providers: such as Google Analytics (anonymised/aggregated data) to understand how our Website is used.
  • Legal authorities: if required by law, regulation, or legal process.

5. Data Retention

  • Order data is retained for as long as necessary to fulfil your order and for 6 years thereafter (for tax, legal, and warranty purposes).
  • Marketing consent records are retained until you unsubscribe or withdraw consent.
  • Analytics data is retained in anonymised form.
  • If you request deletion of your data, we will comply within 30 days (subject to legal retention obligations).

6. Cookies

Our Website uses cookies and similar technologies to:

  • Essential cookies: operate the Website, manage your cart, and process checkout (required — the site cannot function without them).
  • Analytics cookies: understand how visitors use our Website (e.g. Google Analytics) so we can improve it.
  • Marketing cookies: deliver relevant ads and measure campaign performance (only with your consent).

You can manage or disable cookies through your browser settings. Disabling essential cookies may affect Website functionality.

7. Your Rights

Depending on your location, you may have the right to:

  • Access — request a copy of the personal data we hold about you.
  • Rectification — ask us to correct inaccurate or incomplete data.
  • Erasure — ask us to delete your data (subject to legal retention requirements).
  • Restrict processing — ask us to limit how we use your data.
  • Data portability — receive your data in a structured, machine-readable format.
  • Object — object to processing based on legitimate interests or direct marketing.
  • Withdraw consent — for any processing based on consent (e.g. marketing emails), at any time.

To exercise any of these rights, email us at contact@lonvahealth.com. We will respond within 30 days.

8. Marketing Communications

  • We will only send you marketing emails if you have opted in (e.g. via our newsletter signup).
  • Every marketing email includes an unsubscribe link — click it to stop receiving marketing at any time.
  • Opting out of marketing does not prevent us from sending essential communications about your order.

9. Data Security

  • Our Website is secured with SSL/TLS encryption.
  • Payments are processed securely by Shopify Payments (PCI DSS compliant) — we never see or store your full card details.
  • Access to personal data is restricted to authorised personnel only.
  • While we take all reasonable steps to protect your data, no method of transmission over the Internet is 100% secure.

10. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to read their privacy policies before providing personal information.

11. Children's Privacy

Our Website is not intended for children under 16. We do not knowingly collect personal data from children under 16. If you believe a child has provided us with personal data, please contact us and we will delete it.

12. International Transfers

Your data may be processed by service providers located in different countries (e.g. Shopify's servers in Canada/US, or our UK operations). Where data is transferred across borders, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses or adequacy decisions) to protect your data in accordance with applicable privacy laws.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The revised version will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically. Material changes will be communicated via email where possible.

14. Complaints

If you are unhappy with how we handle your data:

  • UK customers: you have the right to lodge a complaint with the Information Commissioner's Office (ICO) — Website: ico.org.uk, Phone: 0303 123 1113.
  • EU customers: you may contact your local Data Protection Authority.
  • US customers: you may contact your state Attorney General's office.

We would appreciate the chance to address your concerns first — please contact us before escalating.

Contact Us

If you have any questions about this Privacy Policy or your data:

  • Email: contact@lonvahealth.com
  • Phone (UK): +44 7457 426458
  • Phone (US): +1 914 477 4119

Our Addresses

United Kingdom: 19 Woodstock Road, London, England, E17 4BH, UK

United States: 30 N Gould St Ste R, Sheridan, WY 82801, USA

Elementic Brands LLC